The programme, implemented by the Marshal's Office of the Å�ódź Voivodeship, once again supports public universities in building an attractive educational offer and strengthening the image of ¾«¶«Ó°ÊÓ and the region as a modern academic centre. It continues efforts aimed at encouraging young people to choose the Å�ódź Voivodeship as a place for education, professional development and life.
Choosing a degree programme may mean building a long-term connection with a particular city or region, sometimes for a lifetime. The University of ¾«¶«Ó°ÊÓ cares about achieving the best possible balance in this area just as much as local government authorities do. That is why we must work together to ensure that the university offer encourages young people to decide to stay here. And this offer is not only about high-quality education; it is also an opportunity to secure a good job while studying and to benefit from many other development opportunities. The support of Marshal Joanna Skrzydlewska and the entire Voivodeship Board reassures us that we are working towards the same goal and building the strong “Å�ódzkieâ€� brand together
– said Prof. RafaÅ‚ Matera, Rector of the University of ¾«¶«Ó°ÊÓ.
In the second edition of the “Å�ódzkie dla mÅ‚odychâ€� programme, funding from the regional budget was awarded not only to the University of ¾«¶«Ó°ÊÓ but also to ¾«¶«Ó°ÊÓ University of Technology, the Medical University of ¾«¶«Ó°ÊÓ, the StrzemiÅ„ski Academy of Fine Arts in ¾«¶«Ó°ÊÓ, the Academy of Music in ¾«¶«Ó°ÊÓ, the ¾«¶«Ó°ÊÓ Film School, the Stefan Batory Academy of Applied Sciences in Skierniewice and the Piotrków Academy.
How will the funding be used?
The grant will enable the University of ¾«¶«Ó°ÊÓ to carry out a wide range of activities addressed both to the academic community and to high school students considering studying in ¾«¶«Ó°ÊÓ. Planned initiatives include:
- campaigns promoting studying at the University of ¾«¶«Ó°ÊÓ and presenting ¾«¶«Ó°ÊÓ as an attractive place for education, professional development and life, conducted through social media, public spaces and the media;
- activities popularising science and showcasing the achievements of University of ¾«¶«Ó°ÊÓ researchers, including articles, podcasts, video materials and presentations of the most interesting research projects conducted at the University;
- workshops and educational programmes for pupils and teachers from the Å�ódź Voivodeship, aimed at developing future-oriented competences and presenting the educational offer of the University of ¾«¶«Ó°ÊÓ;
- the purchase of modern acoustic booths that will make it possible to create quiet study and individual work zones at faculties for the entire academic community;
- events integrating young people and the academic community, including initiatives promoting science, supporting civic engagement and helping students adapt to academic life;
- cooperation with cultural institutions, festivals and media outlets, strengthening the position of ¾«¶«Ó°ÊÓ and the University of ¾«¶«Ó°ÊÓ as an important academic and cultural centre.
Results of the First Edition of the Programme
This is not the first time that the University of ¾«¶«Ó°ÊÓ has secured funding through the “Å�ódzkie dla mÅ‚odychâ€� programme. In the first edition, the University obtained PLN 700,000, which was used to promote higher education and support the development of young people in the region. A series of meetings, workshops and training sessions was organised for pupils and teaching staff from high schools. These activities focused not only on presenting the university's educational offer but also on developing practical skills such as teamwork, career planning and making informed educational choices.
The image-building and promotional campaign “ZostaÅ„ w Å�odzi, studiuj na Uniwersytecie Å�ódzkimâ€� [Stay in ¾«¶«Ó°ÊÓ, Study at the University of ¾«¶«Ó°ÊÓ], visible throughout the city was particularly popular. A podcast series entitled “Uni¾«¶«Ó°ÊÓ. Tu zaczyna siÄ™ przyszÅ‚ośćâ€� [Uni¾«¶«Ó°ÊÓ. This Is Where the Future Begins] was also launched, presenting the profiles of University of ¾«¶«Ó°ÊÓ graduates who have achieved professional success. In addition, the popular science podcast series “Nauka inspirujeâ€� [Science Inspires] showcased the diversity of research conducted at the University of ¾«¶«Ó°ÊÓ and brought science closer to audiences in an accessible and engaging way.

Investing in the Future of Academic ¾«¶«Ó°ÊÓ
The positive outcomes of the programme’s first edition confirmed the importance of long-term investment in the development of young people and in promoting the region as an attractive place to study. This makes the award of a new and even higher grant all the more welcome, as it will enable the continuation of proven initiatives while also launching new projects benefiting the entire academic community as well as future university applicants.
Photos: Maciej Andrzejewski, Centre for Brand Communications, University of ¾«¶«Ó°ÊÓ
Edit: Magdalena Paszko, Centre for External Relations and Social Responsibility of the University, University of ¾«¶«Ó°ÊÓ